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I partner with founder-led and investor-backed consumer brands through fractional, interim, and advisory engagements, helping companies strengthen merchandising strategy, commercial performance, and organizational capability as they scale.

I bring more than twenty-five years of experience leading global merchandising organizations at luxury, premium, and accessible consumer brands, with portfolios spanning $1B in revenue and measurable improvements in growth, margin, and omni-channel performance.

 

HOW I WORK WITH CLIENTS

 

Fractional and Interim Leadership

Running merchandising and category organizations on a fractional or interim basis with direct P&L ownership, operating the business day-to-day while building toward long-term capability.

Merchandising Strategy and Commercial Performance

Building category architecture, product portfolio strategy, and assortment frameworks that drive revenue growth, margin expansion, and inventory productivity.

Omni-Channel and eCommerce Growth

Aligning merchandising strategy across wholesale, direct-to-consumer, and digital platforms to improve conversion, sell-through, and customer engagement.

 

Operating Infrastructure and Organizational Design

Strengthening the reporting frameworks, operating cadence, team structures, and decision rights that support effective merchandising organizations.

 

Team Coaching and Leadership Development

Coaching senior merchandising and planning leaders, developing capability within growing organizations, and preparing teams to scale alongside the business.

 

Board and Executive Communication

Preparing board decks, investor presentations, and C-suite narratives that translate merchandising strategy into the language of capital, growth, and organizational priorities.

 

Founder and Executive Partnership

Advising founders and senior leaders on merchandising strategy, commercial priorities, and scaling the organization through periods of growth and transition.

 

PRACTICE SCOPE

Categories

Apparel, accessories, footwear, and home decor.

Customer

Women's, men's, and children's.

 

Price points

Luxury, premium, and accessible.

 

Channels

Retail, wholesale, concessions, direct-to-consumer eCommerce, and outlet.

 

Markets

Americas, Europe, Asia, and Middle East.

 

Stage

Founder-led, private-equity-backed, and growth-stage brands from $200M to $1B+ in revenue.

 

CONTACT

Chris Phillips

chris@christinephillips.nyc

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