Fashion Merchandising Consulting
With 20+ years of strategy and leadership experience in the retail industry, I guide clients to act quickly and confidently as they pivot to future operating models.
Branding
Develop end-to-end strategy around product lines, expansions, collaborations, USP, customer profile, brand book and voice, digital, social and in store marketing
Agile Development
Maximize the design, creation, and commercialization of relevant product for the consumer in a nimble, responsive and seasonless manner
Accelerate end-to-end product creation and increase in-season response by streamlining calendars, processes and clarify roles and responsibilities
Portfolio Management
Benchmark and design omni channel merchandising operating models including organization structure, roles, processes, KPIs
Unite offerings, customer experiences and engagement through portfolio redevelopment and analytical expertise
Price Optimization
Analyze assortment and promotional activities to drive higher sales, margin and profitability