Adept at developing fresh creative concepts in customer centric marketing via online, social media and store visual platforms

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Directed creation of web and in store marketing and visual merchandising, overseeing creative, copy writing, email communication and visual guides for premium and grocery brands

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Crafted seasonal merchandise strategies and storytelling through the life of goods, leading cross-functional committees of creative, site merchandising, social media, visual and store operations for $2B American based lifestyle brand

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Created proprietary brand for $30B Australian Supermarket developing strategies around product line expansion, customer profile, brand book and voice, marketing, and visual shop and feel